Campaign 2013 for JJ Maes, interior design and furniture.
WE *HEART* YOU
Campaign for JJ Maes, 2013
Campaign for JJ Maes, 2013
Client
JJ Maes is a high end interior design and furniture retailer for hair salons. The company exists since 1954, and has a rich history of collaboration with iconic salons and barber shops in Belgium. The JJ Maes signature look embodies decades of experience in combination with cutting edge design and technology.
JJ Maes is a high end interior design and furniture retailer for hair salons. The company exists since 1954, and has a rich history of collaboration with iconic salons and barber shops in Belgium. The JJ Maes signature look embodies decades of experience in combination with cutting edge design and technology.
Project Goals
Down to earth campaign to connect with the clients in an approachable and light hearted way.
Down to earth campaign to connect with the clients in an approachable and light hearted way.
Creative solution
We created an ombre heart out of JJ Maes furniture collections that easily translates into monochromatic shapes for different purposes and sizes. The funky campaign stood out from the product-oriented approach of JJ Maes’ competition, and opened many social-media application possibilities.
We created an ombre heart out of JJ Maes furniture collections that easily translates into monochromatic shapes for different purposes and sizes. The funky campaign stood out from the product-oriented approach of JJ Maes’ competition, and opened many social-media application possibilities.
Art direction: Ana Van Aerden for ALBERTcan
Design: Ana Van Aerden & Kim Wille for ALBERTcan