Campaign 2015 for JJ Maes, interior design and furniture.
WE CREATE YOUR STORY
Campaign for JJ Maes, 2015
Campaign for JJ Maes, 2015
Client
JJ Maes is a high end interior design and furniture retailer for hair salons. The company exists since 1954, and has a rich history of collaboration with iconic salons and barber shops in Belgium. The JJ Maes signature look embodies decades of experience in combination with cutting edge design and technology.
JJ Maes is a high end interior design and furniture retailer for hair salons. The company exists since 1954, and has a rich history of collaboration with iconic salons and barber shops in Belgium. The JJ Maes signature look embodies decades of experience in combination with cutting edge design and technology.
Project goals
Put the BTS material from the JJ Maes Trust Your Senses Campaign to good use and create a contrasting, industrial style mini-campaign.
Put the BTS material from the JJ Maes Trust Your Senses Campaign to good use and create a contrasting, industrial style mini-campaign.
Creative solution
We used the candid pictures of the creative process to show the dynamics of JJ Maes projects, incorporating hard work and fun just like any great creative company.
We used the candid pictures of the creative process to show the dynamics of JJ Maes projects, incorporating hard work and fun just like any great creative company.
Art direction: Ana Van Aerden & Sandra Maes for ALBERTcan
Design: Ana Van Aerden for ALBERTcan
Photography: Luc Van Huffel for ALBERTcan