Campaign 2015 for JJ Maes, interior design and furniture.
TRUST YOUR SENSES
Campaign for JJ Maes, 2015
Campaign for JJ Maes, 2015
Client
JJ Maes is a high end interior design and furniture retailer for hair salons. The company exists since 1954, and has a rich history of collaboration with iconic salons and barber shops in Belgium. The JJ Maes signature look embodies decades of experience in combination with cutting edge design and technology.
JJ Maes is a high end interior design and furniture retailer for hair salons. The company exists since 1954, and has a rich history of collaboration with iconic salons and barber shops in Belgium. The JJ Maes signature look embodies decades of experience in combination with cutting edge design and technology.
Project goals
A video-based campaign to be premiered at the Hairdressers Award ceremony. The intent was to feature the supreme quality of JJ Maes pieces through an emotional relationship and sensual visuals.
A video-based campaign to be premiered at the Hairdressers Award ceremony. The intent was to feature the supreme quality of JJ Maes pieces through an emotional relationship and sensual visuals.
Creative solution
We worked with a contemporary dancer, creating choreographed video and photography pieces inspired by heightened senses of the blind. We emphasized the relationship of the skin with the leather and the metal, and chose an industrial construction site for location as a contrast giving setting.
We worked with a contemporary dancer, creating choreographed video and photography pieces inspired by heightened senses of the blind. We emphasized the relationship of the skin with the leather and the metal, and chose an industrial construction site for location as a contrast giving setting.
Art direction: Ana Van Aerden & Sandra Maes for ALBERTcan
Design: Ana Van Aerden & Misa Petrovic for ALBERTcan
Photography: Luc Van Huffel for ALBERTcan
Video
Direction: Sandra Maes
Camera: Misa Petrovic
Styling: Ana Van Aerden
MUA: Misa Petrovic