Tattoo

Campaign 2015 for JJ Maes, interior design and furniture.

JJ Maes Campaign 2015

JJ Maes Campaign 2015

JJ Maes Campaign 2015

JJ Maes Campaign 2015

JJ Maes Campaign 2015

TATTOO
Campaign for JJ Maes, 2015
Client 
JJ Maes is a high end interior design and furniture retailer for hair salons. The company exists since 1954, and has a rich history of collaboration with iconic salons and barber shops in Belgium. The JJ Maes signature look embodies decades of experience in combination with cutting edge design and technology.
Project goals
A high-impact campaign that features client’s projects as tattoos.
Creative solution
We photographed the model with a dramatic studio lighting, and heavily edited the image using scenes from JJ Maes projects. Spaces, details, and textures, are carefully positioned to fit into each other, mimicking the way a tattoo artist creates “full” tattoos. We let the image speak for itself.
Art direction / design: Ana Van Aerden for ALBERTcan
Photography: Luc Van Huffel for ALBERTcan