Reginald Barbershop is an elegant and masculine barbershop in the Brussels area, that prides itself not only in precise, impeccable haircuts and grooming, but also in being a men’s den where one can taste fine liquors, shop for artisanal grooming products and, of course, shoot some pool.

Reginald Barbershop had a good looking logo to start with, but the whole look needed definition and identity. The challenge was marrying two sides of Reginald’s taste and personality: the love of precise and minimal things and an eclectic, playful nature.

We ultimately chose to work with the infinity sign since it organically reflects duality that combines into infinity in a subtle, universal way. We further placed the symbol into space, gave it both spacial and aerial perspective, and a slightly calligraphic line which added movement and dynamic to the image. The aqua color chosen for the brand works both alone, in a minimal setting, and juxtaposed to black and white photography.