Visual identity for Dionysia Leolei, personal branding consultant.
Dionysia Leolei is an esteemed and proliferous personal branding expert, with a vibrant and dynamic personality.
Giving form to a predefined set of branding guidelines, while creating a logo that will stand both in the corporate industry, and when working with individual, private clients. The bright red is a very carefully chosen element, and the focus point of the brand. The branded material needed to have a very luxurious feel, and be original, while approachable.
The clever combination of an elegant handwriting and an old school serif, give an impression of a trustworthy, yet warm brand, with a clear femininity about it. The beautiful choice of red stands alone and is allowed to shine in its own right. We chose art, soft, and textured papers for business cards and folders. The folders are the piece de resistance of the brand, custom cut and hand stamped so that each folder is a one of a kind piece of craftsmanship.
Art direction / design: Ana Van Aerden for ALBERTcan
Photography: Ana Van Aerden & Luc Van Huffel for ALBERTcan