Branding for De SmaakNatie, Antwerp delicatessen landmark.
DE SMAAKNATIE
Branding
Branding
Client
De SmaakNatie is a deli in the bohemian quarter of Antwerp, serving dishes half way between your granny’s kitchen and hip cuisine. It provides food for the soul for many an Antwerp’s free spirit.
De SmaakNatie is a deli in the bohemian quarter of Antwerp, serving dishes half way between your granny’s kitchen and hip cuisine. It provides food for the soul for many an Antwerp’s free spirit.
Project Goals
Provide a much needed visual impact, keep things simple and have fun.
Provide a much needed visual impact, keep things simple and have fun.
Creative solution
Incorporating the existing logo and the grey visual identity into a vibrant lazy summer weekend atmosphere: good food, good life and sunshine.
Incorporating the existing logo and the grey visual identity into a vibrant lazy summer weekend atmosphere: good food, good life and sunshine.
Art direction: Ana Van Aerden for ALBERTcan
Design: Misa Petrovic & Ana Van Aerden for ALBERTcan
Photography: Ana Van Aerden for ALBERTcan